Category: Automotive and Transport
Advertiser: WIESMANN
Product/Service: SPORTS CARS
Assembling a car is something Wiesmann does throughout the year. Every car takes around 350 hours of work: from the monocoque to the seats, from the cable harness to mounting the engine. With the help from fair management and cooperation with partners Festtool (working tools), and Michelin (tyres) Wiesmann was able to do the job.
A media partner, Germany's leading car magazine 'auto motor and sport' created public awareness. A web cam installed on the booth transported the work over the internet and a broad press work transported the action to the editor's desks.
