BlueMotion Touareg
VW Touareg

Touareg BlueMotion

Even the ad has less impact on the environment. A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Geo: South Africa;
Category: Automotive;
Agency: Ogilvy;
Brand: Volkswagen;
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa;
Executive Creative Director: Chris Gotz;
Creative Director/Art Director: Jamie Mietz;
Creative Director/Copywriter: Peri van Papendorp;
Illustrator: David Vickers;
Art Buyer: Merle Bennett.