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The art project on the occasion of release BMW Z4 «Expression of Joy» became one of the first pleasure expression: the sidewalk artist from republic of South Africa Robin Rod has transformed the car into a brush and has drawn on a huge canvas the vision of pleasure from management BMW Z4.
Comic spot «Jump For Joy» already the second roller of new campaign. Comment BMW to a roller on YouTube says: «When you look at car BMW, your heart starts to jump with joy. And not only heart». The spot shows, as happy owners BMW are kneaded before jumping in the car, literally this word.
Slogan: Jump for joy. Joy is BMW.