All ingenious — is simple. The short histories of an origin of names of world famous automobile brands collected in this material once again confirm this law of a life.
Audi Audi it is translated from Latin as «listen!». It is the Latin version of a surname of the founder of the company.
BMW BMW it is deciphered as Bayerische Motoren Werke. The English version - Bavarian Motor Works.
Daewoo Company Kim Woo Chong founder named the company modestly, "the Big Universe" so it is translated from the Korean.
FIAT The company has been based in 1899. FIAT is a reduction from Fabbrica Italiana Automobili Torino. Besides, it is possible to translate this abbreviation from Latin as the independent word often used in church use — «yes will be».
Honda Founder name — Soichiro Honda.
Hyundai Hyundai, it is translated with Korean, as "present".
Mitsubishi Company Yataro Iwasaki founder in 1870 has thought up. With Japanese mitsu it is translated, as "three", and hishi — "brilliant". The letter "b" has appeared the sixth not because of an error in a writing and because Japanese, "h" in the middle of a word say the letter as "b". As to a logo, that, contrary to the developed opinion, it is primary, instead of the name.
Nissan It is earlier known, as Nippon Sangio, that "the Japanese industry" means.
Subaru By name of constellations of the Galaxy which in Greek also carried the name "Seven sisters". And here is how time "Seven sisters" on-japonski "Subaru". It is literally translated as "to unite in a single whole". The Galaxy constellation is displayed on a company logo.
Toyota By name founder Sakichi Toyoda. In a consequence it is changed to more harmonious Toyota. On-japonski consisted of 8 letters (happy number in east culture).
In 1930 in Japan Goro Yoshida and stepbrother Saburo Uchida have created the company from nothing name Precision Optical Instruments Laboratory speaking to us in Japan. Four years after workings out have led to creation of their first camera which they named Kwanon, in honour of a Buddhist deity of mercy. All one thousand hands was not located on a logo, but how many could — so much and have found room. Have added tongues of flame and have received more soon a picture from ancient books, rather than a logo.
The company has registered weight of words which were similar on sounding with Кwanon for protection of the trade mark. One of them — already known to us Canon — as a result has replaced the original name. To an existing logo of technics Canon already more than 50 years, and the logo looks to this day is modern.
Company IBM history has begun owing to the confused and long-term association of the most different companies — ITR, CSC, CTR.
In 1924 of shift at last have come to the end, and again opened company was called — International Business Machines. In the late forties IBM at last it was switched to the basic now an activity kind — on computers (before they were engaged even in devices for meat cutting). And to commemoration so sweeping changes IBM has presented a new logo — extremely simple and clear. Unlike that enchanting spectacle which at them was before.
Last serious change with a logo has happened in 1972 — "for transfer of speed and dynamism" monolithic letters have ruled and have painted in blue colour.
In history of logo Sony the interesting moment was only one — the very first a logo which now looks very lovely and ridiculously.
In 1960 the first step to that logo which the company now has has been made. The modern version has been developed in 1973, and the company management is not going to change anything in spite of the fact that to them offers on restyling or cardinal change regularly arrive. And they can be understood — laconic, very simple word Sony in this kind knows all world and has no, to word Sony — any claims.
